Alisa Pose
What we believe

She doesn't want the neighborhood.
She wants the coast.

La Jolla. Del Mar. Rancho Santa Fe. Encinitas. Carlsbad.
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The problem

The coast can't find her. And it won't trip over her, either.

She's twenty minutes inland. Too far to win the map out there. And the coast barely searches at all. "Hair extensions La Jolla" gets 30 searches a month. She isn't hiding. The coast just doesn't know she exists.

5.0★55 reviews. Loved, up close.
0 / 45Seen anywhere on the coast.
720/moThe one search that works: "hair extensions san diego."
So how does she reach them?

You don't wait to be found. You go find them.

The coast isn't searching. So waiting is a dead end. We put her work in front of them instead. Meta shows her before-and-afters to coast women while they scroll. Google catches the few already looking. One creates the want. The other catches it.

What about the other quote? Jose runs Google search only. He can only catch a coast woman who's already looking for extensions. He has no way to reach the ones who aren't. Jose waits to be found. Storm goes and gets her found. That's the whole difference.
Then what?

Then it's easy. She's the best thing they'll find.

A fast site to land on. One tap to book a consult. Fifty-five five-star reviews already waiting. And the premium brands they came for, Great Lengths and BELLAMI, in the hands of someone with twenty years in the chair.

$0
Her day is worth $2,000. She said so herself.

So this doesn't need a flood. A few more coast women a month, and it has paid for itself many times over.

The plan

Four things. Nothing wasted.

1
Online booking
One tap to a consult, so an interested coast woman never slips away. (We set it up.)
2
A new website
Fast, built to convert the people ads send her, and to win the one search that works: "hair extensions san diego."
3
Ads
Meta and Google, aimed straight at the coast. The engine that reaches her.
4
Reviews
Point her 5.0 and 55 reviews at strangers, and keep new ones coming.

We threw out everything that only wins her block. The local map. The citations. The busywork. She doesn't want the neighborhood. She wants the coast. So every dollar goes there, and every dollar is tracked, from the ad to the consult to the booked day.

The bottom line

Fill her chair with the coast.

Ads reach them. Her work and her reviews close them. We count the days that book.

See the live plan alisa-plan.pages.dev